Cowboy launches the Cowboy 4 e-bike, with a step-through version and built-in phone charger

 E-bike startup Cowboy has launched the Cowboy 4, its newest generation of urban electric bikes. The bike will come in two different frames, a traditional frame, and a step-through.

The C4 is basically an upgrade on the previous version 3, while the ‘C4 ST’ is a step-through model which the company is predicting will appeal to young people used to city bikes.


The C4 and C4 ST are both priced at £2,290/€2,490 inclusive of mudguards and are available for pre-order with a €100/£100 deposit starting from today cowboy.com, with deliveries starting in September 2021.

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Cowboy has raised $46.1M in venture capital and largely extent competes with VanMoof (which raised $61.1M) and Furo Systems (£750K) to a lesser extent. The basic differences between the three are that Cowboy is moving closer to leverage the cloud and apps as its main differentiation, VanMoof tends to built things (like a screen) into the bike (and has an app), and Furo is more about ease of maintenance, and weight.


Cowboy says both bikes feature 50% more torque via their automatic transmission. There are no gears to change, with the engine kicking in as you turn the cranks. The removable battery weighs 2.4kg, giving the bike a range of up to 70km.


The heaviest version of the bikes is 19.2 kg including battery and both will hit 25 km/h (15 mph).


Adrien Roose, Cowboy Co-Founder and CEO said in a statement: “The Cowboy 4 completely redefines life in and around cities. By designing two frame types featuring our first-ever step-through model, an integrated cockpit, and a new app, we are now able to address a much larger audience and cater to many more riders to move freely in and around cities,” he added. “Our mission is to help city dwellers move in a faster, safer and more enjoyable way than any other mode of urban transportation. Be it wandering through the city or staying fit, it’s a reconnection with your senses and a rediscovery of the simple thrill of riding a bike.”

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The step-through model is optimized to suit riders 160-190cm in height, while the normal C4 will accommodates riders 170-195cm tall.


Mike Butcher meets Cowboy's Adrien Roose

Mike Butcher meets Cowboy’s Adrien Roose



Doing a very quick test of the new bikes in a London basketball court and around local streets, I found both bikes to be very nippy on the off and a pleasure to ride. Cowboy is probably right – the step-through version is likely to appeal to a wide variety of riders.


Roose said the bike has been custom-designed. Only the saddle and the carbon belt are made by third-party companies Selle Royal and Gates, respectively. The brake cables are now integrated into the handlebars and stem, brakes and pedals have new angles, and the rear wheel has a ‘dropout’ design.

Cowboy will offer a custom-designed series of accessories starting with a rear rack and kickstand. The C4 and C4 ST will come in Absolute Black, Peyote Green, and Sand Dune, and are available to pre-order now, with deliveries beginning in September. Both models will feature pre-fitted mudguards.


The bikes also now feature a wireless charging mont on the stem featuring a built-in Quad Lock mount to hold the rider’s smartphone and wirelessly charge it via the bike’s internal battery.


Tanguy Goretti, Co-Founder, and VP Software added: “The new Cowboy app [will show] remaining battery range, air quality en route and a wide range of live fitness stats.”


The app also has a new navigation screen, 3D map rendering layout, turn-by-turn directions, air quality index for routes, live fitness data, leaderboard rankings; a new community feature offering the ability to join curated group rides across capital cities in Europe.


Cowboy is also offering a free repair network across Belgium, The Netherlands, Germany, France, the United Kingdom, Austria and Luxembourg; 6 days a week customer support; and a subscription plan operated in partnership with Qover which includes theft detection, theft insurance throughout Europe.

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